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How to modernise personalisation for 2026 without triggering compliance and customer backlash
Recent discussions with US senior decision-makers indicated that personalisation is moving into a new phase. The expectation for relevance is rising, attention is shrinking, and AI is making it easier…
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The metrics that matter when AI reshapes your marketing operating model
Recent discussions with US senior decision-makers indicated that AI is no longer being treated as a standalone capability. It is being treated as an operating model shift that changes how…
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What senior marketing leaders overlook about scaling AI without breaking trust
Recent roundtable discussions with US senior decision-makers indicated that the hardest part of adopting AI is not getting a pilot to work. It is scaling AI into daily marketing operations…
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Why enterprise leaders are rethinking how much autonomy to give AI in 2026
For several years, the dominant AI narrative inside enterprises was autonomy.Let systems decide.Let models optimise.Let automation remove friction, bias, and human delay. In 2026, that narrative is being rewritten. Enterprise…
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Why better data is no longer speeding up enterprise decisions
For years, enterprise leaders were told a simple story.If data quality improves, decisions get faster.If reporting becomes cleaner, execution accelerates.If the organisation trusts its numbers, momentum follows. In 2026, that…
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Why enterprise AI ambition is slowing down in 2026
For the past three years, enterprise conversations about AI have followed a familiar pattern. Ambition first. Caution later. Most organisations entered AI with a sense of urgency, driven by competitive…
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