News, articles, tips & tricks
Why fewer assets and more proof now wins in a content saturated market
Recent discussions with senior US marketing leaders pointed to a shift that is easy to miss if you only look at channel activity. Many teams are producing more than ever,…
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The marketing talent reset after AI overreach
Recent discussions among senior US marketing leaders indicated a clear shift: the biggest AI challenge in marketing is no longer experimentation. It is organisational design. Teams are moving fast with…
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What marketing leaders overlook about AI powered customer experience
Recent discussions with senior US marketing and customer experience leaders surfaced a shared belief: the speed and precision of AI, combined with human insight, can create genuinely better customer experiences.…
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Why privacy incidents persist and what leaders are changing that works
Recent discussions with senior privacy, data, and technology leaders pointed to a frustrating truth. Most organisations already have policies, training modules, and security tooling. Yet privacy incidents keep happening, often…
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Why data lake and data mesh strategies keep reversing
Recent discussions with senior data and technology leaders highlighted a pattern that feels familiar across large enterprises. The organisation commits to centralisation, then swings towards decentralisation, then recentralises again. It…
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Dashboards are fading and 70% of enterprise data goes unused
Recent discussions with senior data, privacy, and technology leaders highlighted a reality many large enterprises recognise but few quantify clearly. Only 20 to 30% of the data organisations create is…
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