The marketing talent reset after AI overreach
Recent discussions among senior US marketing leaders indicated a clear shift: the biggest AI challenge in marketing is no longer experimentation. It is organisational design. Teams are moving fast with…
What marketing leaders overlook about AI powered customer experience
Recent discussions with senior US marketing and customer experience leaders surfaced a shared belief: the speed and precision of AI, combined with human insight, can create genuinely better customer experiences.…
Why privacy incidents persist and what leaders are changing that works
Recent discussions with senior privacy, data, and technology leaders pointed to a frustrating truth. Most organisations already have policies, training modules, and security tooling. Yet privacy incidents keep happening, often…
Why data lake and data mesh strategies keep reversing
Recent discussions with senior data and technology leaders highlighted a pattern that feels familiar across large enterprises. The organisation commits to centralisation, then swings towards decentralisation, then recentralises again. It…
Dashboards are fading and 70% of enterprise data goes unused
Recent discussions with senior data, privacy, and technology leaders highlighted a reality many large enterprises recognise but few quantify clearly. Only 20 to 30% of the data organisations create is…
How regulated industries can innovate without costly rework
Recent discussions with US and Canadian senior decision-makers indicated that innovation in regulated environments is not slowing down. It is accelerating. AI, automation, cloud, and data-driven operating models are moving…
Agentic AI needs guardrails before it gets autonomy
Recent discussions with US and Canadian senior decision-makers indicated that agentic AI is moving from concept to real-world experimentation across industries, including healthcare, financial services, hospitality, and insurance. The appeal…
Why 70 percent of AI initiatives fail before production
Recent discussions with US and Canadian senior decision-makers indicated a frustrating reality: despite strong executive intent, most AI programmes struggle to reach durable, production-grade value. One statistic surfaced clearly: 70…
How to modernise personalisation for 2026 without triggering compliance and customer backlash
Recent discussions with US senior decision-makers indicated that personalisation is moving into a new phase. The expectation for relevance is rising, attention is shrinking, and AI is making it easier…
The metrics that matter when AI reshapes your marketing operating model
Recent discussions with US senior decision-makers indicated that AI is no longer being treated as a standalone capability. It is being treated as an operating model shift that changes how…
