Tracify
Company Profile
Tracify tracks and attributes complex multichannel customer journeys while securing the privacy of your customers.
Products and Services
Tracify enables multichannel advertisers from all verticals to improve marketing efficiency by making data-driven decisions on their media spends based on consistent real-time data.
Tracify’s patent-pending AI solution combines cutting-edge tracking and attribution with full GDPR-compliance. Functionality:
- GDPR-compliant anonymization of data
- All Servers located in Germany
- Cross-device, cross-domain and cross-session attribution
- AI-Attribution based on incrementality of individual touchpoints (behaviour-based attribution)
Frontend-Features
- Multichannel Dashboard and seamless integration to the Ad-Manager for real-time media buying
- Single Channel-Dashboards
- Influencer Module
- Creative-Testing Module
- Customer Journey Analysis
- Webhooks for plug and play integration in data-warehouses
Top 3 Benefits
- Highly accurate AI-Attribution (cross-device, cross-domain and cross-session)
- GDPR-compliance due to EU Servers and anonymization of data
- AI behaviour-based attribution based on touchpoint incrementality
