The Value Engineers
Marketing Strategy Consultancy
http://www.thevalueengineers.com/
As a marketing and brand strategy consultancy, with over 30 years of engineering brand value we specialize in brand strategy, innovation, creative design and advertising communications by translating consumer insights into ideas that help brands and businesses anticipate, adapt, and grow.
Products and Services
- Marketing Strategy – we bring an inquisitive and challenging mindset to marketing strategy thriving on helping our clients master complexity and unlock growth – from early-stage opportunity identification and business modelling to new market entry strategy and segmentation.
- Brand Strategy – working collaboratively and creatively with clients we help build and revitalize rich, multi-dimensional brands that capture the imagination of today’s diverse consumer groups across purpose, value proposition, brand vision to user experience and audience identification accompanied by a suite of tools that bring the brand to life creatively.
- Product & Service Innovation – empowering organisations to succeed with innovation we identify multiple start points from consumer to technology and trends in order to fully unlock growth. Including pipeline vision and concept development, menu strategy, brand creation and brand extension through to full execution and retail launch.
- Analytics – our in-house data science teams provide advanced analytics including econometric modelling, segmentation, and consumer data base mapping to customer journey programmes and pricing strategy.
- Branding, Creative & Design – we know what it takes to build a brand fit for a competitive and often fast-changing marketplace. We help inspire creativity from brand identify/guidelines, logo development, package design to photography and creative campaigns
- Advertising Communications – we develop advertising communication programmes that connects to the consumer emotion driving change more effectively than just a rational message by creating compelling TV Adverts, web & digital content [short & long form] to documentary films.
Top Benefits
We enable our clients to master the complexity of modern markets to drive change & build their brand; making it something they control and master, rather than something that happens to them. As a strategic brand and marketing consultancy we combine the insight-powered rigour and the creative spark required to help those brands live, breathe and drive growth.
Already delivering success for some of the most exciting global enterprise brands, across technology and lifestyle – from PlayStation, Sonos, Jabra, Deliveroo, TikTok and Sky to Starbucks, Heineken, Gail’s Bakery, KFC and more.
Learn More
More of what you need, less of what you don’t. — Johnnie Walker (neiladawsonandco.com)
