The Ark
Company Profile
Provider of cloud based, cleanroom customer data matching app and leading maintenance, insight and trigger datasets
Products and Services
Our JetStream cleanroom data match engine and leading maintenance, insight and trigger customer datasets
helps Companies with UK customers
who want to match and link their customer data to any other 3rd party dataset in the cloud, without the need for either party to move or share their data, in a privacy first environment
by standardising, enhancing and anonymising their customer data in such a way that the underlying PII can never be determined and then matching “keys to keys” within the client’s own secure platform
and thus 1) Enabling Proactive, near real time notifications to their customer data such as deceased and gone away flagging, PAF, home mover
identification and tracking for identity resolution
2) Easily creating Single Customer Views and Golden Records from multiple customer data silos
3) Ensuring complete security of 1st party data without compromising data privacy regulations such as GDPR
Our Leading Data Products Include: National Deceased Register, Re-mover Gone Aways, Mover Alerts, UK Household File and Vulnerability Affordability Index (VAI)
Top 3 Benefits
- Owner of the only Snowflake-native identity resolution solution in the UK
- UK Market leader for customer suppression, trigger and insight data sets
- Provider of leading data sets for over 20 years
Learn More About
The AA Testimonial, who utilised our National Deceased Register to keep their data accurate, GDPR compliant, and to prevent fraud via identities of the deceased that had been stolen
Major insurance company case study, who utilised our Re-mover Goneaway file, to suppress customers and prospects who’d left their properties from marketing activity, saving on average £85 per customer record per year in budget
