The Ark
Company Profile

The UK’s leading provider of maintenance, insight and trigger B2C datasets
Products and Services
Maintenance datasets:
- National Deceased Register – The UK’s leading deceased identification dataset for fraud identification and marketing suppression
- Re-mover Gone Aways – leading comprehensive gone away identification dataset for fraud identification and marketing suppression
- Royal Mail PAF – for enhancing and validating UK postal addresses
Insight datasets:
- UK Household File – fully complaint overview of all UK residential properties and the household living in them with 117 insight variables such as household composition, income, property type and size
- Vulnerability Affordability Index – identifying potentially vulnerable customers using modelled information for all UK households, providing a measure of vulnerability from 0 to 9 based on financial resilience, health, life events and capability
Trigger dataset:
- Mover Alerts – 4 stage pre-mover alerts for property sales and rental, from initial listing to completion and all stage in between, updated daily
If you’re on Snowflake, all data sets (and any third-party data) can be delivered proactively by our clean-room data matching solution, JetStream, which can also create a single customer view.
Top 3 Benefits
- Ark maintenance datasets proven to be the most accurate and comprehensive datasets available
- UK Household File and Vulnerability Affordability Index – unique and accurate customer insights
- Mover Alerts, most comprehensive and timely mover notifications for prospecting and retention
Learn More About
The AA Testimonial, who utilised our National Deceased Register to keep their data accurate, GDPR compliant, and to prevent fraud via identities of the deceased that had been stolen
Major insurance company case study, who utilised our Re-mover Goneaway file, to suppress customers and prospects who’d left their properties from marketing activity, saving on average £85 per customer record per year in budget