Snowplow
Company Profile
Customer Data Infrastructure
Collect & Process Rich Structured & Unstructured Behavioral Data in Real Time.
Products and Services
Snowplow is the global leader in Customer Data Infrastructure, enabling organizations to own and operationalize high-quality, AI-ready behavioral data. With a shift-left approach to data quality and governance, businesses create rich Customer Behavioral Profiles for Customer 360 use cases while ensuring GDPR/CCPA compliance.
We are a leading provider of customer data infrastructure (CDI) for AI, helping organizations collect, manage, and utilize customer behavioral data for AI-driven marketing, digital experiences, and fraud prevention. Trusted by companies like Burberry and Strava, Snowplow ensures high-quality, AI-ready data by embedding governance at the point of collection. It enables businesses to create detailed customer profiles, optimizing data for Customer 360 use cases while maintaining GDPR and CCPA compliance. Thousands of companies rely on Snowplow to enhance personalization, predict customer behavior, and improve data quality.
Top 3 Benefits
- Enforce Data Governance
- Ensure Data Quality at Source
- Deliver AI-Ready Data for Analytics & Personalization
Learn More About
How Burberry is increasing revenue with better data
How Strava is creating the ultimate active community experience using Snowplow and Snowflake
CarTrawler Unlocks Incremental Value for Airline Partners with Snowplow-Powered Customer 360 Data
Secret Escapes Transforms its Customer Data Strategy and Unlocks AI-Driven Marketing with Snowplow
Supercell Levels Up Player Analytics with Snowplow
Resources
Garbage In, Garbage Out: How to Ensure High-Quality Data for AI-Ready Pipelines
Data Governance in Action: How Snowplow Manages Schema, Quality, and Ownership
