Shapiro Negotiations Institute (SNI)
Company Profile

Negotiation and Influence Training
Premier global provider of negotiation and influence training that drives performance improvement and business results.
Products and Services
Training for negotiation and influence
Speaking services via Speaker Bureau
- Keynote presentations for conferences, leadership events, and corporate meetings
- Expert speakers on negotiation, influence, sales, leadership, and business strategy
- Customised talks ranging from short keynotes to multi-day engagements
Consulting Services for Negotiation & Influence
- Real Deal Coaching (live negotiation support and strategy)
- Negotiation planning, tactics, and execution guidance
- Strategic advisory for high-stakes deals and complex negotiations
Challenges We Solve
- Procurement: Reducing costs while preserving supplier relationships
- Sales: Protecting margins, increasing revenue, differentiating in competitive markets, and strengthening consultative client relationships
- Sales Enablement: Driving consistent performance and lasting skill adoption
- Learning & Development: Delivering engaging training that translates into measurable behavior change
- Event Professionals: Securing impactful speakers who create lasting audience value
Top 3 Benefits
- Stronger Financial Performance: Drive higher margins, reduce costs, and close deals faster through value-based negotiation and selling.
- Elevated Team Performance: Empower sales, procurement, and leadership teams with practical skills that translate into consistent, measurable results.
- Meaningful & Lasting Impact: Deliver engaging training and speaking experiences that inspire action, strengthen relationships, and create sustainable behavior change.
Top 3 USPs
- Customised Solutions That Drive Real Results: Every engagement is tailored to the client’s industry, roles, and live challenges – ensuring immediate relevance and measurable business impact.
- Experiential Learning That Changes Behavior: Interactive, simulation-based programs led by expert facilitators that move beyond theory to create lasting skill adoption.
- Training That Impacts the Bottom Line: Focused on practical application, improved deal outcomes, stronger margins, and sustainable performance improvement.