SAMY Alliance

Company Profile

www.samy.com

Intelligent social creativity

SAMY Alliance is the global and integrated group that creates brand connection in a social-first world. With over 500 professionals collaborating across 15 offices in 55 markets, we move brands forward using pioneering consumer first research to power culturally relevant strategies, cutting edge creativity and effective performance.

Products and Services

We define roadmaps.

— Market, Consumer & Cultural Intelligence

— Brand & Comms Strategy

— Social & Influencer Strategy

We build brands.

— Creative Direction

— 360 Campaigns

— Full Production

We create relevancy.

— Social Media Management

— Content Creation

— Influencer & PR Activation

We optimise performance.

— Paid Media

— CX & UX

— Performance & Trend Reporting 

Top 3 Benefits

  • Our Culture Current approach blends research and deep insights with strategy and execution, to help brands resonate in more creative and meaningful ways 
  • We create for an algorithmic world – our unparalleled legacy in social and influencer marketing ensures we create activations that capture attention, engage audiences and create conversations
  • We integrate more effectively – by having a full suite of skills on a global scale, we can integrate a bespoke mix of services to ensure communications are quality, consistent and effective for brands at global and local levels

Learn More About SAMY Alliance

Example projects:

  • We revitalized the iconic Maybelline jingle, transforming it to “call in” the new generation with a fresh, engaging twist that resonates with today’s youth.
  • We created an unforgettable LA-style experience for top influencers, bringing them together to connect and share their hair repair journeys, all while showcasing Matrix‘s innovation.
  • We refreshed Old Jamaica with a 360 campaign, blending teasers, challenges, and events to refresh its brand and boost engagement.
  • We transformed KFC‘s Social Media presence by tailoring content to audience preferences, driving engagement, and strengthening the brand’s presence in Latam and the Caribbean.
  • We created relevancy for Formula 1 by defining strategies to engage new and existing audiences on social media.
  • We repositioned Kia as a sustainable mobility solution through a comprehensive 360 marketing campaign.
  • We build relevance for The North Face through research, strategy and impactful always on brand and social activations.
  • We repositioned Vans to core audiences, adapting a new brand platform for social media and creating bespoke at scale campaigns.
  • We are revolutionizing Microsoft’s approach to conducting market research.
  • We are creating cultural relevancy for Diageo by implementing foresight systems and innovation planning strategies.
  • We’re building the future of advocacy marketing for L’Oreal, working across 29 brands and covering influencer, creative, strategy, data and social.