Merge
Company Profile
Health Insurance Plan Optimizaiton
MERGE has deep experience in all forms of health plan marketing including over 200 employees with payer marketing experience, has a long track record of working with Blue Cross Blue Shield plans (over 15 Blues plans), and has current health plan clients that have worked with us for over 20 years.
Products and Services
- AOR Medicare Advantage and MA D-SNP: Experience – We understand the need for Payer to be hyper-focused on specific more profitable audiences given the changes in industry. Specific audiences and plans such as D-SNP are more favorable for Payers.
- ACA/Individual Market: MERGE has a tremendous amount of experience with payers like Horizon BCBSNJ and HCSC building successful acquisition and retention campaigns for the ACA/individual Market. For example, with HCSC helped them realize a 40% increase in telesales and web leads.
- Customer/Member Experience Strategy and program development and implementation – Our ability to include key technology needed to be used to build out strategy and program implementation.
- Digital Front Door Development: Hundreds of platform implementations designed to move a brand closer to Omni-Channel optimization
Top 3 Benefits
- AOR Medicare Advantage and MA D-SNP: Experience and Analytic/Data and Media team that need no ramp up to understand the specific needs and buying behaviors.
- ACA/Individual Market: We excel in Brand, Creative, and Messaging assignments, leveraging our deep understanding of the landscape and years of experience in this space since its inception.
- Customer/Member Experience Strategy and program development and implementation: Understanding member experience allows the plan to meet the member where they want to be not where the plan wants to meet them and increases the experience and ultimately STARS ratings which optimizes marketing effectiveness.
- Digital Front Door Development: Is the foundation to an Omni-Channel approach and it is an initial step to personalization.
