Laya Group
Company Profile
As a one-stop shop for cutting-edge CRM, data-driven marketing, retail media and advanced customer analytics products & services, we help retailers and consumer brands accelerate the digital transformation of their underlying direct-to-consumer business models.
Products and Services
Our cutting-edge technology, retail media and customer analytics solutions give retailers & consumer brands a 360 degree customer view and the technical foundation for smart customer interactions and data-driven business decisions:
- We optimize the entire value creation process of customer data: we combine – refine – activate and monetize your customer data assets and create unique cross-channel customer experiences
- Our customer advanced analytics & smart data products leverage AI & ML technologies to empower smart & data-driven decisioning in day-to-day retail & D2C operations
- With our operational expertise in the areas of CRM & loyalty management as well as data-driven campaigning, we support retailers and brands to successfully exploit the potentials of customer data
- Our retail media services & technologies help retailers to create additional revenue streams by offering new advertising opportunities and enabling suppliers & 3rd party advertisers to execute performance-based and target group specific brand campaigns within the retailers channels and inventories (offline & online)
Top 3 Benefits
- One-stop solution provider for Tech, Data & Services operated by experts with profound, holistic expertise
- Best-in-class technology platform: fast, flexible and modular with high-end analytical capabilities
- Pure revenue share model for retail media: no fixed costs or business risks for retailers
