Drumline

Company Profile

Insight-driven momentum.

heydrumline.com

Drumline accelerates insight-driven business and marketing momentum using data, technology, and analytics.

Products and Services

  • Consulting – Analytic and martech assessment, analytics roadmap, and data and measurement strategy that build a scalable foundation for insights.
  • Customer and Market Insights – Quantitative research, advanced analytics, and modeling to uncover consumer and marketplace insights.
  • Experience Analytics – Measurement and tracking implementation and ongoing management, and website testing and personalization management to optimize the user experience across owned digital properties.
  • Performance Analytics – Dashboards, reporting, and modeling to evaluate the effectiveness and efficiency of marketing and media investments.
  • CRM & Loyalty – Comprehensive strategy development and email marketing program management aimed at growing customer value.
  • Data Management – Data ecosystem development to increase accessibility, utility, and value of business, customer, and marketing data.

Top 3 Benefits

  • Flexible, agile, and objective partner dedicated to making real business impact.
  • Extensive depth and breadth of experience and knowledge while remaining platform/technology agnostic.
  • Committed to creating short-term wins while also planning for long-term success.

Increasing sales through optimized media mix

Driving increased ROI through revamped martech strategy

Understanding complex channel interactions and marketing impact

Predicting retail location performance