Blue Boat Data
Company Profile
Blue Boat Data is an enterprise intelligence platform designed for the business context of your data. We are solving some of the messiest data problems that still challenge businesses.
Built by an experienced team with deep domain knowledge and in-house success with renowned global brands like Coach, Nike, Ralph Lauren, Beats, and Tapestry, alongside tech pioneers driving data and AI innovation.
Products and Services
Our Smart Data Layer (SDL) generates business ready analytics and KPIs built on a data model designed with deep domain knowledge of the B to C space.
Customer segmentation models that identify your differentiated customer groups – connected to product and revenue. Built by our proprietary machine learning models.
Our technology is intrinsically tied to advisory services. We understand you may need support to implement data driven strategies in your organization. Or to navigate the martech vendor ecosystem. We have been there and understand how the pieces fit/don’t fit together.
Top Benefits
- Our users claim 80% reduction in time spent wrangling reporting and driving to actionable results. Free up the time for your analysts to spend on activation strategies.
- Customer segmentation that is linked to your product and revenue metrics. Don’t see a difference when you look at new vs. repeat? Our segmentation uniquely separates customers by incorporating thousands of data points.
- Our solution sits in your data cloud environment. No need to move your data outside.
