Black Swan Data
Company Profile

Black Swan Data is the global leader in consumer intelligence and predictive analytics for CPG innovation. Our mission is to fuel successful marketing and innovation decisions through the combination of big social data and AI-driven trend prediction.
Products and Services
Black Swan Data’s unique combination of data, software, and services fuels red thread innovation for our clients.
- Black Swan’s platform continually ingests billions of real-time consumer dialogues surrounding your category from sources including Twitter, Reddit, Blogs, Forums, Review Sites, and News & Lifestyle Publications.
- Our TPV (Trend Prediction Value) algorithm forecasts future growth with 89% accuracy. Users can access this intelligence 24/7 through our intuitive, end-to-end innovation platform.
- Our predictive consumer intelligence is built for CPG and tracks 500K consumer topics mapped to category growth drivers.
- Our custom consulting services are mapped to specific outcomes along your innovation cycle to ensure success.
Top 3 Benefits
- Decrease innovation spend by up to 30% by streamlining your consumer research.
- Increase sales and minimize risk by launching the right products and the right time.
- Fuel each stage of your innovation process with a dynamic, consumer-led view of your category.
Learn More About Black Swan Data
Brands Who Trust Us:
J&J, P&G, PepsiCo, Coty, Kraft Heinz
Thought Leadership: