Audience Project
Company Profile
AudienceProject empowers advertisers to make confident marketing decisions and reach their audience more effectively based on independent cross-media measurement.
Products and Services
- AudienceReport: Audience measurement platform, delivering de-duplicated campaign audience reach, frequency and composition insights across the open web, social media, CTV and linear TV.
- Cross-media reports: Deep analysis of campaign cross-media reach, delivering insight into which channels are most efficient at reaching the target group.
- Brand lift studies: Brand lift measurement, delivering insight into the brand impact of cross-media campaigns.
- Sales lift studies: Sales lift measurement, uncovering the business impact of cross-media campaigns on sales.
BRANDS WHO TRUST US:
Top 3 Benefits
- Save money by optimising budget allocation towards the most efficient audience reach.
- Increase business performance by improving the total brand and sales impact of your cross-media campaigns.
- Empower your internal and agency teams to better navigate the complex media landscape.
Learn More About
AUDIENCEREPORT PROMOTIONAL VIDEO
http://player.vimeo.com/video/641549894?h=83e12b79d0&color=c9d6e3
Proven Track Record: +230k campaigns measured for +750 brands (since 2016)
CASE STUDIES & CUSTOMER SUCCESS STORIES:
- Kia extends net reach in target audience with redistributed ad budget
- Telia increases reach efficiency by 20% with redistributed ad budget
- Lidl uses cross-media brand lift measurement to uncover ways to improve its total brand impact
- Pandora documents brand awareness effect of cross-media campaign
- Vodafone achieves 176% lift in campaign awareness for in-game ad campaign
