Artefact
Company Profile
Data-Driven. Innovative. Impactful.
Artefact turns Data & AI into real business impact—driving efficiency, growth, and competitive advantage.
Products and Services
Data Consulting
Helping organizations harness data and AI for business impact through:
- Data Strategy & Governance – Establishing a clear vision with the right governance and enablers.
- Demand Forecasting – Developing predictive AI models tailored to market conditions.
- AI for Private Equity – AI-driven due diligence and value creation for investment firms.
- Data Factory – Implementing AI through expert teams, agile methods, and cutting-edge technology.
- AI for Call Centers – Speech analytics, real-time AI coaching (helping agents in real-time with a voice-based assistant), and automation for better customer service.
Our consulting services include end-to-end expertise through pre-packaged solutions for our clients all using state-of-the-art Al technologies.
Data Marketing
We provide end-to-end support: from auditing and strategy implementation to piloting, and from operations and project management to training and in-housing across all data-driven marketing topics.
- Digital Marketing Strategy – Data-backed planning and execution.
- Content Strategy & Optimization – AI-driven content personalization and A/B testing.
- AdTech & MarTech Solutions – Implementing, managing, and training on marketing tech stacks.
- Advanced Analytics – AI-powered measurement, automation, and performance optimization.
Top 3 Benefits
- AI-driven execution: Not just strategy, but real-world implementation.
- Cross-industry expertise: Strong knowledge in Retail, Luxury, and FSI.
- Custom AI solutions: Tailored AI for marketing, sales, and operational efficiencies.
