Amplitude
Company Profile
Amplitude is a leading digital analytics platform that empowers you to use behavioral data to create better customer experiences. Amplitude gives you the insights you need to optimise the entire digital journey; from acquisition and conversion to engagement and retention.
Amplitude is the best-in-class analytics solution for product, data, and marketing teams, as ranked by G2’s and Gartner reviews, as well as being named ‘strong performer’ in Digital Intelligence platforms by Forrester.
Products and Services
- Analytics: Understand the full user journey, answer more questions, make more impactful decisions and drive more outcomes.
- Funnel analysis: Dig into new user drop-off and improve conversion
- Data Tables: Compare user behavior to real-time metrics like marketing spend and lifetime value for quick insights into downstream conversion.
- Cohorts: Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact your downstream metrics.
- CDP: Unite data across teams, with the only customer data platform natively integrated with analytics that helps you proactively improve data quality, discover new audiences, and sync behavioral data across your stack.
Experiment: Test, analyze, and optimise at scale with the first experimentation solution powered by analytics and customer behaviour to determine and deliver the best customer experience.
Top 3 Benefits
- Understand how digital channels are converting i.e. new signups, trials completed, subscribers. Attribute product growth to your digital campaigns with multi-touch attribution
- Evaluate Campaign ROI: Easily calculate metrics across your digital campaigns
- Activate & target campaigns: Create segments based on in-product or campaign behavior. Push segments to marketing automation tools for easy targeting and activation.
