COMPANY PROFILE
Adobe
Content Supply Chain
Products and Services
Marketers face increasing pressure to deliver more campaigns at an unprecedented speed and scale. This requires a tremendous amount of content. Most organisations are struggling to keep pace with the demand — demand that’s only expected to grow as new channels and formats emerge and the need to personalise for individuals, audience segment and across regions increases.
Adobe enables brands to transform every aspect of their content supply chain — including planning, creating, managing, activating and measuring content — with Adobe GenStudio, an integrated solution, powered by generative and agentic AI.
- Track and optimize marketing ROI.
- Optimize tech investments to increase marketing efficiencies and employee retention.
- Quickly capitalize on trends and events to capture increased Share of Voice.
- Better understand costs and ROI associated with campaigns.
- Ensure that work is aligned (and evolves) with high-level strategy.
- Oversee revenue growth & profitability.
- Grow brand equity and brand differentiation.
- Deliver data-driven customer journey.
- Drive creative vision/expression where marketing, creative, and technology intersect.
- Oversee company’s creative output.
- Grow business through cost-effective marketing and pipeline development.
Adobe is transforming the world's biggest brands
Top 3 Benefits
- Revenue growth & profitability.
- Maintain brand equity.
- Oversee time to market metrics.
