About Cloudflare
Cloudflare provides a scalable, easy-to-use, unified control plane to deliver security, performance, and reliability for on-premises, hybrid, cloud, and SaaS applications
At Cloudflare, our mission is to help build a better Internet. Cloudflare is a global cloud platform that delivers a broad range of network services with integrated, purpose-built products to enterprises, making them more secure, enhancing the performance of their business-critical applications, and eliminating the cost and complexity of managing individual network hardware.
Cloudflare makes it simple for modern enterprises to transition to and manage multi-cloud, hybrid cloud, and SaaS solutions on a global scale. Enterprises can use edge computing to develop and deploy applications while receiving meaningful insights and analytics on web activity.
Cloudflare protects entire corporate networks, helps customers build Internet-scale applications efficiently, accelerate any website or Internet application, ward off DDoS attacks, keep hackers at bay, and can help you on your journey to Zero Trust.
Targeting Approach
Cloudflare’s core focus when looking at targeting end users is at the seniority of the persona. Having a portfolio comprising of both IT Security & Non-security solutions alike, it lends itself to a horizontal approach when targeting businesses. However, when looking to engage with the IT Buyers Cloudflare want to ensure that they are of a significant influencer in the buying process. There are a couple of approaches we take to ensure this:
- Delegate have answered ‘yes’ to the IT Security Decision Maker question proposed as part of the Delegate Target List
- Outlined that they have enough budget to purchase Cloudflare’s solutions
- Operate at Director, VP or C-Level
Engagement History & Bookings
Cloudflare initially joined our first UK programme of 2020 where we organised 11 meetings for their enterprise sales team. Showing Cloudflare’s marketing team that we were able to provide enterprise business engagements despite the impacts of the pandemic meant that Strategy Insights was soon recommended to several other regional teams.
The Results
Three years on and Cloudflare are one of our biggest contributing vendors with their most recent booking for 100 Meetings covering not only the majority of European programmes but our US ones too.
