Raken Data Group
Company Profile

Where Data Meets Profits,
We’re not just a data analytics company; we’re your strategic data innovation partner. With a prestigious track record, our approach blends cutting-edge AI/ML products, data strategy, and comprehensive management services.
Intro
Products and Services
We turn complex data into actionable insights, driving growth across industries. From tackling critical challenges with AI solutions to fortifying data foundations, Raken empowers your journey to data-driven success. With operations spanning the Americas, we’re poised to elevate your organization’s innovation and growth through data
- AI/ML Products: Tailored solutions for customer intelligence, revenue management, and market expansion.
- Data Strategy & Architecture: Align data to business objectives with organization, governance, and cultural transformation.
- Data Management: End-to-end services, including governance, observability, BI, MDM, data catalogs, migration, and engineering.
Top 3 Benefits
- We achieved a remarkable 15% to 20% increase in campaign sales for the world’s largest coffee retailer. This success story is backed by over 350 campaigns, demonstrating an impressive 94% prediction accuracy. Our approach integrates ML techniques, including RFM segmentation models and propensity algorithms.
- We partnered with one of the leading food and beverage giants in the dairy sector to enhance sell-out predictions for their largest channel, Walmart. Through our data management and machine learning techniques, we achieved a significant 3% waste reduction, translating to millions of dollars in ROI
- We partnered with the largest convenience store chain in Latin America, boasting over 20,000 stores and adding 2,000 annually. Our Raken-developed machine learning model significantly improved batting accuracy, elevating it from 75% to an impressive 92%.”
- With a global food and beverage industry leader, our Data-Driven Sales product has been instrumental in identifying and mitigating performance disparities among similar stores. Leveraging internal and external variables, we’ve successfully boosted sales by 5 to 10% in specific segments.