F’inn
Company Profile
Strategic Insights Agency
We unlock meaningful insights at the convergence of human motivations and emerging technologies
Products and Services
F’inn offers full-service qualitative and quantitative research:
- Market Exploration
– Addressable market sizing, competitive analysis - New Categories, Products & Services
– Concept testing, forecasting, prioritization - User & Shopper journeys
- Brand Development
– Positioning, partnerships - Audience & Targeting
– Segmentation, personas - Communication
– Ad effectiveness, messaging, naming/packaging
Areas of Expertise:
- B2C & B2B
- Global reach
- AI tool-building & thought leadership
- Working across sectors: Tech, Durables, Telco, CPG, Sustainability, Public Sector
- Integrated mixed-methods approach
Top 3 Benefits
- Flexible, dynamic, customized approach to address your specific needs
- Actionable recommendations grounded in the reality of your business
- Ongoing support as you socialize with stakeholders and implement into your strategy
Learn More About F’inn
The vast majority of our work is highly confidential. Here are a few examples which we can share publicly.
F’inn collaborated with Randstad to create and implement Talent Trend Research. This program began in 2016, and runs annually, resulting in hundreds of media spots and tied to millions in new sales.
F’inn partnered with Volta (now Shell USA) to better understand people’s choices and mindset related to sustainable practices and consumer behaviors.
F’inn has been part of ongoing strategic AI projects with the Fundamental AI Research team @ Meta. We delivered insights and recos from the exploratory phase to early demo development and testing, and continue to work with the team to prepare for launch.
F’inn conducted self-funded research on sustainability, in 2018 and again in 2022. Our goal is to define actions to drive behavior change. We have shared this research with many F500 companies.
