Citizen Relations
Company Profile
Citizen is simply a modern digital communications agency. We’re solely focused on two things. First is understanding our clients’ business. We endeavour to know everything we can – how your industry operates, the most meaningful indicators of success, and most importantly, the key audiences you want a relationship with. Second, we are vigilant in understanding these key audiences. On average, people make 70 conscious decisions a day1 yet, receive more than 10,000 pieces of information that potentially impact those decisions. At Citizen, we segment your key audiences and dissect their entire ‘customer journey’ to understand more than what they read and watch, but moreso, their preferences, desires, aspirations, and passions. Today’s journeys are incredibly intricate and none of them are linear, so our audience profiles and journey mapping allow us to create ideas that engage them, identify the platforms to reach them and ensure the conversation we build will make some of those 70 decisions impact your business. Our AI-enabled creative, intelligence and strategic products and capabilities help set us apart — this is reflected in our award-winning work across such sectors as consumer-packaged goods, food & beverage, automotive, financial services, gaming, consumer tech and travel.
What Citizen has to Offer:
Citizen integrates dedicated teams and expertise across digital and social, creative & strategy, data intelligence and experiential and PR/Communications into the way we build, execute and measure our earned-first programs:
Digital strategy – We practice impact-focused digital communications across owned paid and earned channels, delivering full-funnel strategies, activations and business results.
Content and digital activation--Modern AI-enabled activations in search-led content, journey-driven narrative, CRM, social, performance influencer, paid media integrations and loyalty.
Insights + Intelligence – We empower brands to build deeper relationships with customers through our Conversational Intelligence platform. We help them make smart program adjustments through custom measurement models that improve your brand’s relevance and return.
Creative & Strategy – Commanding attention as the #1 awarded creative communications agency in North America with 86+ campaign awards in 2023 alone
Experiential – Creating experiences that connect and engage with your audiences, driving them to action
Modern Public Relations – Helping you act and communicate with audiences to earn reputation, influence, authority and purpose.
Top 3 Benefits
- Modern Approach – Understanding your business & your audiences to drive better impact and meaningful results for your company
- Engaged and Talented People – In both 2023 & 2024 Citizen was named a “Great Place to Work” by PRWeek and a 2023 ‘Best Agency to Work for’ by PRovoke Media
- Industry Leadership – 2023 campaign award wins came from such world-renowned shows as The Clios, Webbys, The One Show, and the Cannes International Festival of Creativity in addition to Citizen being named PR Agency of the Year (Gold) by Strategy Magazine & Consumer Agency of the Year by PRovoke Media
Cases
- Find out how a 17 foot statue to showcase Cheetle in Cheadle for Pepsico Canada led to worldwide conversation and +47% increase in sales
- Learn how the creation of a custom dictionary of Asian names, ReclaimYourName.dic, prompted Microsoft to change their software worldwide to combat Asian Hate
- Discover how Duracell partnered with a real housewife to garner 2.78 billion impressions and turn “I Buy My Own Batteries” into an empowering call to action and sold a ton of batteries
- See how we turned a spiked drink into a lie-detector, forcing Canadians to Keep It Real and blow past sales targets by +40%
