Beatgrid

Company Profile

https://beatgrid.co/

Beatgrid delivers precise, cross-media ad effectiveness measurement, including TV, CTV, Youtube, Social, Video on Demand, empowering brands to optimize campaigns across all screens with R&F and Brand Lift studies. 

Products and Services

Beatgrid provides cross-media measurement solutions: 

  • Includes a single-source panel  
  • Tracks ad exposures of each individual, enabling reach, frequency and incremental reach analysis 
  • Ad effectiveness analysis is of the same individuals; no old school “opportunity to see” methodology for Brand Lift 
  • Privacy-compliant data. No cookies, PII or IP addresses required 
  • Only solution that can truly attribute channel performance to Brand Lift 

Top 3 Benefits

  • Single-Source panel Cross-Media Measurement including TV, CTV, Video on Demand and digital platforms for R&F Reporting  
  • Measure the same individual for Brand lift. No old school “Opportunity to See” methodology 
  • Know which channels or combination of channels drive brand lift across all of the funnel metrics  

Case studies are available:  

US_Beatgrid_Fashion Brand Case Study 

AUS_Beatgrid Footfall QSR Case Study 

UK_Beatgrid_FMCG Retailer Case Study 

UK_Beatgrid_ Luxury Retailer Case Study