Adobe

Adobe empowers brands to connect with prospects and customers in the ideal moment, across any touchpoint. Our unified foundation for data management, journey orchestration and content activation lets your teams deliver the kind of personalised, relevant experiences that replace customer indifference with lasting relationships. When combined with real-time, AI-driven customer insights and a high-powered content supply chain, your marketing teams have everything they need to increase customer lifetime value.

• Seamlessly manage customer engagement across the lifecycle from acquisition to conversion/upsell/ cross-sell to retention.

• Improve marketing effectiveness, decrease costs and improve process redundancies by reducing data/technical siloes. Maintain data privacy and security across customer data + marketing engagement.

• Eliminate data/technical siloes, across customer engagement applications.

• Prove and quantify the value of the organizations marketing and advertising operations, and promote marketing as a profit center, not a cost center to highlight gains and efficiencies.